Growth In Missouri Farmers Markets
Consumers are changing their buying patterns and now prefer to buy food directly from the farmer or producer in their local areas. A reason for this consumer u-turn is the awareness of the nutritional importance of fresh vegetables and fruit in their diets. This is creating opportunities for marketing local produce to local communities. The economic opportunities and profits of these purchasing trends, in a community’s development, are making significant changes in local economies and community leaders are definitely noticing the impact of these changing trends.
Communities are reverting back to the behaviour of their ancestors and realising the need to be familiar with the producers or growers of their produce and livestock. Missouri Farmers Markets are offering the consumer and the producer this opportunity and consumers are buying from people they know; this is cultivating the roots of the communities. These markets provide the local farmer and the consumer a regulated marketplace which is reliable and trustworthy, allowing the exchange of safe high quality foods, this in turn encourages sustainable agriculture in Missouri.
These markets are a treasure trove of knick knacks and delectable cuisine, including pasta, cheeses, baked goods, flowers, artisan crafts, honey, meats, breads, eggs, jams and herbs and jellies to name just a few.
There are many reasons why the consumer would choose to now shop for produce and livestock this way, being; locally grown tastes and looks better, harvested and sold within 24 hours of picking means you cannot get anything fresher unless you are growing it yourself. It builds community and self-sustainability within that community, supporting local businesses. It builds trust, you know the person who is growing your food and what they treat their products with. It protects open spaces; farmers are less likely to sell land for development if they are earning money from the locals. Shopping at your Missouri Farmers Market keeps taxes down for the farmers; farmers are taxed more for services they don’t use. Missouri Farms are a veritable habitat for wildlife and buying locally benefits this wildlife and environment, it makes a lighter carbon footprint as there is no need for travel, processing and refrigeration. It preserves genetic diversity.
In an Economic Survey done in 2004 it reported that consumers could have three fruit servings and four vegetable servings daily for 0.64 cents that is about 13% of the daily spend per person. Further nutritional studies, reported that Americans are not achieving the amount of recommended vegetables and fruit in their own diets. One problem is the perception that it is more expensive than premade meals. Although you are being charged one dollar for several pounds, these feed several people.
Estimating a cost not more than 25 cents; 86% of the vegetables, 78% of fruit was not more than 50 cents per serving.
Farmers’ markets are beneficial to the, producers and the community as a whole, by supporting the local farmers and having a local economic impact, by circulating the revenue within the community rather than supporting corporations in other states or countries.